Featured Brand: The Naked Collective

So.Beer – The Only Beer with Benefits

A non-alcoholic lager with built-in immune support, So.Beer caters to a growing number of Gen Z and Millennial consumers searching for great-tasting non-alcoholic beers that allows you to get the most out of today and tomorrow.

More and more consumers are now actively seeking alternatives to alcohol, with 54% willing to spend more on beverages that improves health and wellbeing. Gen Z and Millennials are also increasingly engaging with brands that prioritize sustainability, recognizing the need for companies to tackle global issues.

CEO and Co-founder, Niall Phelan comments, “We created So.Beer to address these growing consumer needs by keeping health and sustainability at the core of everything we do.”

So.Beer is naturally brewed as non-alcoholic, retaining vitamins and minerals that are typically lost in the boiling process of non-alcoholic beer production as well as boasting the added benefit of a unique Immunoboost formulation. The ImmunoBoost Formula utilizes 250mg of Beta Glucan that is clinically proven to improve overall immune health. “So.Beer is brewed to purpose, and with purpose. We use only natural and sustainably sourced ingredients in our brews and we like to think we are the only Beer with Benefits in the world” says Phelan.

So.Beer has two flavor offerings: So.Beer Light Refreshing and So.Beer Hint of Grapefruit for a refreshing taste of lager with a citrus zing.  

So.Beer is designed with explorative, open-minded people in mind, those who strive for more in life and push themselves to achieve it. “Consumers need something that can complement their aspirational lifestyle and their concerns for their health and the planet, and So.Beer is just that!” explains Phelan.

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