Marc Anthony Partners with BELIV Company

In late 2020, Marc Anthony’s Magnus Media signed a new venture with BELIV COMPANY and created a new company called WE BELIV MAGNUS.

BELIV, a leader in the beverage business, has a portfolio of over 28 brands with a presence in over 24 countries worldwide.  The endeavor brings together Beliv’s innovative approach to beverages with their respect for Latin America and Magnus´s world-class, passionate, talent and athletes, who embrace their Latin culture to connect fans across the globe. 

The companies proudly joined forces to create unique beverage propositions based on the richness of Latin America and the passion of Latin people. 

The first brand co-developed by the endeavor is OCA, a plant based energy drink powered by tapioca, an extract of the cassava root, that gives a long-lasting boost without the crash and burn. The cassava root, is a powerful and natural source of energy originally from the Amazonian rainforest. OCA is organic, vegan, gluten free, low in sugar/calories and natural caffeinated. The line comes in three flavors —Mango, Berry Acai, Guava Passionfruit with plans for innovation in late 2021.

Marc Anthony comments: “I’ve had the amazing opportunity to travel around Latin America for over three decades, discovering the unique flavors of each country. I’ve tasted amazing fruits, with incredible beneficial properties and I want to share that with the world. Partnering with a company like Beliv, allows us to continue to share our beautiful culture in many different ways.”

Carlos Sluman expressed: “We have enjoyed every moment starting this new venture with Marc and the Magnus team. Our companies stand and believe in the transcendence of the Latin culture and now, we are able to offer infinite flavors and ingredients to the world. Our goal is to develop avant-garde beverages with our diverse consumers who we primarily consider our partners.”

In less than a year, the brand is transforming the natural energy category in the US with strong consumer pull month over month and new chain authorizations by brand accelerator partner Critical Mass Group. OCA is available in natural and conventional retailers throughout the US like Erewhon, Lazy Acres, Bristol Farms, Mothers Market,  Albertsons Southern, Pavilions, Harmons and many more.