Drake's Organic Spirits Innovates RTDs

Drake’s Organic Spirits introduced an innovative concept that promises to help fill the exploding demand for “ready to drink” (RTD) cocktails and spirits made with cleaner, sustainable and organic ingredients and packaging.

Boxtails are pre-mixed craft cocktails featuring Drake’s ultra-premium organic certified vodka and rum.  Offered in Watermelon Tini, Mango Punch, Blackcherry Limeade and Mojito, Boxtails provide a quick and easy way to enjoy delicious organic cocktails with less waste than can seltzers.  Like all Drake’s Organic Spirits products, Boxtails are certified organic, non-gmo, gluten-free, vegan and kosher.  Each box contains 1.75 liters of pre-mixed organic cocktails with 12% alcohol similar to a standard mixed cocktail and twice the amount of canned seltzers.

RTDs are one of the fastest growing spaces in the alcohol beverage category.  Though demand was already growing for pre-mixed, canned or bottled cocktails, the category exploded by over 90 percent after the U.S. began to feel the effect of the coronavirus pandemic.  Consumers no longer able to frequent their favorite bars or restaurants or concerned for health and safety are increasingly turning to prepackaged cocktails like Boxtails for their consumption needs. 

“To get a great cocktail you’ve traditionally had to rely on - or be - a great mixologist.  Drake’s Organic Boxtails provide an easy-to-store, easy-to-pour shelf stable option for cocktails that feature our award-winning organic spirits with all five certifications,” said Mark Anderson, founder and CEO of Drake’s Organic Spirits.  “Drakes Organic Boxtails are a better choice consumers and better for the environment.”

Drake's is the first and only spirits line in the world certified USDA Organic, Non-GMO Project Verified, gluten-free, vegan and kosher.  

Boxtails are available at top liquor retailers across the country.  Estimated retail price is $19.99 per 1.75 liter package.   Visit www.drakesorganicspirits.com for locations and more information.